Ukraine – new solutions for a growing market at Color Mix
Across the board innovation was discussed at Color Mix, a two-day technical training event organized in Kiev on 25-26 April that was attended by a specialized audience composed of the leading paint and varnish producers in Ukraine and bordering countries.
The event provided an opportunity to present all the newest developments in the sector and offered EuroColori a setting to illustrate the innovative characteristics and benefits of its tinting system and the EuroFormulations4 programme. This software sets the standard with features that are unique in terms of control and management, functionality and universal compatibility.
Color Mix was therefore an important opportunity for EuroColori to make a name for itself on the Ukrainian market. The company has only been operating on this market since 2015 (through the distributor Good Partners), it nonetheless believes in its significant growth potential: “It is a market", emphasized Matteo Ferraretto, CEO of EuroColori, “in which price remains an essential competitive factor, but that is also demonstrating a growing appreciation for advanced solutions in terms of quality, reduced environmental impact and improved worker and customer safety. A good product culture is developing and the demand for increasingly advanced solutions is growing. Eurocolori can therefore respond by focusing on technological innovation and quality”.