The new EuroFormulations4 website is online


The new EuroFormulations4 website is online

The new EuroFormulations website was recently released to promote the software for tinting systems developed and continually upgraded by EuroColori. This software sets the standard with features that are unique in terms of control and management, functionality and universal compatibility.

The new site, online at, introduces all the system’s main functions and distinctive features, beginning with the cloud architecture, which enables tintometer use to be monitored in real time via the internet (in a restricted area), allowing for detailed analysis of the data collected.The website also points out the system’s modularity, offering different license levels to ensure that costs are proportional to the amount of services used by the business.In addition, the new website explains how EuroFormulations4 guarantees that the paint produced is of the highest quality (MyQuality), while also enabling quick, easy colour matching with exceptional precision (MySearch).

There is also a direct link to the MyLicense reserved area, where visitors can download EuroFormulations4 in the different license levels available, as well as updates.

The website devotes significant space to IdentiKolor, the innovative technology platform designed and developed by EuroColori to put paint producers in direct contact with colour professionals, with countless benefits for the entire supply chain of paints for architectural coatings.

The heart of IdentiKolor is a customizable app that offers numerous benefits,particularly for professionals who use paints for architectural coatings. It provides guidance and assistance in selecting colours within the tinting system, is compatible with the wide range of portable colorimeters available on the market, and saves time by directly communicating from any location the colour selected to the point of sale for preparation.

For paint producers, on the other hand, IdentiKolor is a powerful tool for understanding the market and developing customer loyalty.Since the app records every order transmitted to the tintometer, the collected data can be used to create customized incentive programmes.Finally, thanks to this information producers can perform market analyses with a thoroughness and level of detail that until recently was impossible, potentially monitoring every single order from every single customer, and use this information to send promotions and customized marketing campaigns through the app.

Discover all this and much more at

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