INTERLAKOKRASKA: EUROCOLORI GROWS 35% IN RUSSIAN-LANGUAGE MARKETS
After receiving more than 7,000 visitors from 41 countries in 2016, Interlakokraska – the international show in Moscow focusing on raw materials, equipment and technology for the production of paints and coatings – once again confirmed its importance as a prime showcase for EuroColori this year.
Russia, Belorussia, the Ukraine and Kazakhstancontinue to represent an important market for our company. EuroColori receivedspecial interest from visitors at the Moscow show thanks to MyStudio, a software solution developed by the company to simplify and automate management of the main processes and factors handled by colorimetrists, including colour formulas, creating/eliminating paint products, and managing colour cards, colourings and corrective factors. It also enables significant customization of all aspects of the tinting system (products, bases, colourings, colour cards, colouring amounts, etc.).
In addition, Interlakokraska provided an opportunity to strengthen our relationship with local customers and give our distributor for Russia, Afaya Baltic Group, the award of TOP Distributor for achieving targets with dedication and professionalism in 2016.